The Philippine National Volleyball Federation (PNVF) has incorporated a Korean touch in world-class marketing and public relations to the country’s first-time and solo hosting of the FIVB Men’s World Championship (MWCH) 2025 in September.

The federation handed the appointment of Jeon Yongjun as director of Marketing and Public Relations of the Local Organizing Committee (LOC) of the FIVB MWCH 2025 during an official visit last week in Seoul.

In a statement, it said that Jeon is expected to effectively implement Korea’s marketing and promotional strategies, adding that his role will be “pivotal in driving the success and visibility of the prestigious event.”

It noted that as pop culture influences consumer behavior in the Philippines, companies could capitalize as the South Korean national team takes part in the elite 32-nation world championship set from 12 to 28 September.

Jeon’s appointment was made upon the recommendation of Choongwon Su, chief development officer of NEOCOLORS P&A Inc., the exclusive advertising agency and promoter for South Korea and a major partner of the PNVF.

The event’s local organizing committee is determined to make the 2025 world championship the biggest volleyball event ever, confident of surpassing the 2022 edition’s reach of 1.5 billion on television and online.

Matches will be held at the Smart Araneta Coliseum and Mall of Asia Arena with Korea drawn in Pool C with France, Argentina and Finland.

Host Philippines is in Pool A with Iran, Egypt and Tunisia, while titleholder Italy plays in Pool F against Ukraine, Belgium and Algeria.