The new boutique creates a warm and welcoming atmosphere where luxury and craftsmanship meet unexpected twists rooted in the Italian heritage, in a harmonious balance between the Maison’s rich tradition and contemporary evolution.

Fendi brand ambassador An Yu Jin.
FENDI brand ambassador An Yu Jin.

The brand's boutique at Shinsigae Times Square.
South Korean singer An Yu Jin’s presence at the boutique opening of Fendi at Shinsegae Times Square exudes all sorts of glamor and high fashion.
An Yu Jin showcased a chic look in a beige wool jacket and dress from the brand’s winter holiday 2024 collection, complemented by a pair of Low Après-ski boots. She elevated her outfit with a Baguette Mini embellished with champagne gold sequins and a Nano Baguette featuring a gold So Sweet Charm.
The newly opened Fendi boutique, located on the first floor of the luxury hall at Shinsegae Department Store’s Times Square branch, spans over 115 square meters and showcases the Maison’s identity through refined details and a modern, luxurious interior.
The new boutique creates a warm and welcoming atmosphere where luxury and craftsmanship meet unexpected twists rooted in the Italian heritage, in a harmonious balance between the Maison’s rich tradition and contemporary evolution. This location thoughtfully intertwines Fendi’s legacy with cutting-edge design, creating a space where customers are invited to immerse themselves in the latest women’s and men’s collections.