The staging of the HOKA Trilogy Run Asia series recently was insightful to the brand’s local representatives, who aim to take more steps to enhance its presence in supporting and serving runners and races better in 2025 and beyond.

HOKA Philippines representative Sharon Salvacion said the success of their previous event greatly boosted the local running community while solidifying their position as a major partner of Filipino athletes.

“Given our experience with the HOKA Trilogy Run Asia series, we aim to position ourselves more than just a footwear brand but as a comprehensive running community partner for Filipinos,” Salvacion said.

Salvacion said their thrusts will include: Setting up technical improvement workshops and community-building platforms, master classes in enhancing running skills and promoting endurance and physical fitness plus backing local races nationwide to further foster a Philippine running culture.

She said these initiatives resulted from insights and inputs they gained in staging the HOKA Trilogy Run Asia series.

“We discovered the depth and vibrancy of the local running community, recognizing that running is more than just a physical activity — it’s a powerful platform for personal connection and growth,” she noted.

“Each participant runs their own journey, yet feels part of a larger, encouraging community that celebrates personal milestones and individual progress.”

“The (HOKA Trilogy Run Asia) revealed that running transcends mere exercise, creating a positive, refreshing environment where participants feel motivated, connected and part of something larger than themselves,” Salvacion pointed out.

“Running’s popularity in the country apparently stems from its remarkable accessibility and the strong sense of camaraderie it fosters. This insight has reinforced HOKA’s commitment to supporting runners at every stage of their personal fitness journey,” she underscored.

Given these insights and experiences, Salvacion disclosed that HOKA has prepared an exciting variety of footwear and gear for next year in keeping with its status as one of the premier innovators in the industry.