LG redefines laundry thru innovations

LG Electronics continues to lead the laundry industry with its groundbreaking AI Direct Drive technology, now taking its innovations to new heights.

For over five years, LG has set the standard for intelligent laundry solutions, utilizing deep learning to optimize wash patterns for fabric care and protection.

Unlike traditional systems, AI DD automatically detects fabric weight and softness, ensuring the best wash for each load.

This commitment to innovation has earned LG a 5-star reliability rating from US Consumer Reports, cementing its reputation for durability and long-lasting performance.

LG’s AI DD technology has also garnered more than 660 motor-related patents since its 2019 launch, showcasing the company’s dedication to improving efficiency and performance in the laundry sector.

LG’s latest offerings, the WashTower models, take laundry care even further. Featuring AI DD technology, they automatically adjust wash cycles for optimal fabric care.

The Smart Pairing feature syncs the washer and dryer settings, while the Prepare to Dry function pre-heats the dryer as the wash cycle ends, saving time.