The year 2023 was legit lit for beauty! 

Makeup became a power move to embrace our unique vibes and slay the game. As we kick off the new year, here are the beauty trends that are here to stay.

Latte makeup

Hailey Bieber owned the beauty scene with her viral food-themed makeup trend — latte makeup. Picture warm browns, cocoa and amber vibes. Get that sun-kissed finish with a sheer base, gold shimmer for the eyes and bronzer on those high points.

Vanilla girl aesthetic

Into latte makeup? Say hi to the vanilla girl aesthetic. It's all about sleek basics, bouncy hair with curtain bangs, feathery brows and a dewy glow. Keep it light when applying makeup — well, less is more, babe.

Strawberry makeup

Strawberry makeup is the sweet vibe we are obsessing over. Hailey Bieber brought the "Strawberry Girl" trend, emphasizing faux freckles and a strawberry-flushed glow. Pink blush, rosy lips, faux freckles — it's fresh and effortlessly cute.

Pouty lips look

Pouty lips and hyperfeminine vibes? Enter the "pink bunny tongue" trend. That viral bunny photo inspired a baby pink lip gloss craze. Prep with petroleum jelly for smooth gloss application.

Douyin makeup

Douyin makeup on TikTok is next-level. Expert techniques with a twist, like creating aegyo-sal for cute under-eye fat pockets. Blend taupe shades, add glitter, throw on manhua lashes and slay with liquid eyeliner.

'I'm Cold' makeup

"I'm Cold" makeup trend on TikTok is giving winter vibes. Picture a pink cool-toned blush sweeping over cheeks and nose. Top it off with silver or white highlights for that frosty glam.

Barbie effect

Beauty guru Zoe Kim Kenealy dropped "the Barbie effect." Center your face with bright whites and pinks for a flawless, glowy vibe that's unreal — just like a Barbie doll. Keep shining, beauty fam!