Furla unveils "Vita a Palazzo," the new Cruise 2024 campaign. Paintings, tapestries, inlaid floors and marble columns make up a Renaissance Palace, exhibiting a classic Italian tradition of craftsmanship and experimentation that is at the core of the Furla world.

Shot by photographer Paolo Zambaldi, the models personify the Furla woman with a contemporary attitude, switching between simplicity and a slight extravagance in a setting that plays with light and sparkles with mirrors.

The campaign is a representation of equilibrium — a state of rest, smooth balance, a place of life, contemplation and beauty. It focuses on shapes and colors, art and craft, design and function, timeliness and timelessness that express the Italian Renaissance equipoise.