The SMX Convention Center in the Mall of Asia Complex in Pasay City will host a rerun of a groundbreaking event promoting the Philippines as a top health and wellness destination.

Called the Health & Wellness CONFEX 2024, this three-day event that will happen from 26 to 28 January 2024 will bring together the players in the multi-trillion-dollar health and wellness sector, from internationally recognized hospitals offering medical tourism packages to award-winning wellness resorts, a route to organic farms and specialty stores that provide a vast range of creative, sustainable and environmentally friendly health and wellness goods and services.

The nation's health guru, Cory Quirino, executive director of the Health & Wellness CONFEX, leads a group of seasoned event planners, wellness advocates, travel and tour companies and marketing and communication specialists.

"Our main objective is to make the Philippines known as the health, wellness and well-being destination," remarked Quirino on 28 November at the media launch held in Conrad Manila.

The conference's agenda and events have been carefully planned to highlight the various dimensions of wellness experiences, according to former tourism secretary Wanda Teo.

She said, "This is a one-stop shop that can guide us all too well to let self-care take center stage and the vibrant tapestry of global destinations becomes the backdrop of our personal wellness odyssey." 

The event, themed "Go & Get Better," promotes regenerative tourism—a call to improve places we visit, balancing economic growth with social and environmental responsibility. 

Ark of Dreams, a tech startup that elevates brand users' experiences through its interactive rewards platform, is a sponsor of the Health & Wellness CONFEX 2024. Through exciting quests, customers may redeem rewards from partnering businesses. Visitors will be asked to download the "Go & Get Better Metaverse App," complete the missions and exhibits, and earn points that will allow them to redeem prizes from the participating exhibitors.

It is a global campaign promoting health and wellness destinations, complete with conferences, exhibits and a TV travel show-vlog titled OTW that highlights the beauty of the Philippines.

The celebration honors Filipino workers abroad with well-being-focused programs, such as presentations on financial health, physical wellness, beauty, sustainability and environmental protection. It also features a Wellness Festival called Masigabo.

Health & Wellness CONFEX 2024 is co-presented by the Department of Tourism, in partnership with the Department of Health, Department of Trade and Industry, Philippine Coconut Authority, Tourism Infrastructure and Enterprise Zone Authority, Duty Free Philippines and Tourism Promotions Board.