New flagship bars elevate your whisky experience
BROOKLYN Social bespoke cocktails made with Johnnie Walker Black Label. From left, Pineapple Aperitif, Cherry Bomb, Lemon Hi-ball and Johnnie Tropical Punch. (Photograph Courtesy of JOHNNY WALKER)
BROOKLYN Social bespoke cocktails made with Johnnie Walker Black Label. From left, Pineapple Aperitif, Cherry Bomb, Lemon Hi-ball and Johnnie Tropical Punch. (Photograph Courtesy of JOHNNY WALKER)
Johnnie Walker recently launched its flagship bars in Metro Manila, accompanied by a series of events around town.
These premier bars are located in the newly reopened Brooklyn Social at The Pop Up Katipunan and The Odd Seoul in Poblacion, Makati City.
In every flagship bar, consumers can find signature Johnnie Walker highballs and bespoke cocktail creations by award-winning bartenders exclusive to the bar.
This is supported by monthly event concepts designed together with various collaborators to shape a distinct experience in each bar.
These events include stages for live musical performances and DJ sets, limited-edition merch collaborations and engagement activities that consumers can enjoy together with their friends.
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Before the year ends, Johnnie Walker is set to unveil its flagship bar in La Union at Cinco Barra by Onlypans.
Johnnie Walker has also partnered with top clubs in Bonifacio Global City, including Versus Barcade, Xylo, Revel in the Palace and Clubhouse to launch promos and a series of activities to elevate the energetic weekends of its guests.
Flagship bars
Johnnie Walker also held several #JohnnieHalloween events at its flagship bars, where guests were treated to exciting performances and drinks that they enjoyed while dressed in their best costumes.
"Boos and Booze" at The Pop Up Katipunan and Brooklyn was a two-part event last 27 October.
The party started at The Pop Up Katipunan with Gabi ng Bading, a collaboration between Johnnie Walker with Mexican taqueria Onlypans as they celebrated their first anniversary.
Special drag performances by queens from Drag Race Philippines Season 2 and Internet sensation Taylor Sheesh were the main highlight of the program before DJs Tom Suplico and Mike Lavarez closed out the first part of the evening.
