The restaurant's name, Binulo, is inspired by the traditional way of cooking food inside a fresh bamboo stalk called bulo. This kind of cooking came from the indigenous Aetas, who are presently living in various resettlement areas in Pampanga. They would cook and serve food in bamboo, removing the need for pots and to enable greater mobility when traversing through mountains.

In 2011, Maricar Miranda established the first Binulo restaurant in Clark, offering heirloom recipes specializing in authentic Kapampangan dishes. Travelers from nearby towns and even from Manila would visit Binulo to enjoy its wide selection of dishes.

Young entrepreneur Augustine Roa and District 8 Cavite Representative Aniela Tolentino were often drive to Clark only to eat at Binulo. Eventually, Roa and Tolentino swere able to convince Miranda to partner with them and open a branch in Tagaytay.