A homecoming for Jose D. Aspiras

The jolly crowd of the Jose D. Aspiras homecoming
It was a homecoming like no other — a gathering that brought together some 25 stouthearted contributors to the travel field, each an integral piece in their own right. The occasion marked not just merely another reunion of remarkable minds, but a tribute to the gentleman who ignited the spark of a flourishing era in the country. In the annals of Philippine tourism history, no name shines as bright as Jose D. Aspiras — Sunshine Joe — the former Secretary of Tourism whose legacy still reverberates through the hallways and corridors of the travel industry.

Chef Reggie Aspiras with her giant poodle Chucky
The story begins with the inception of the Department of Tourism, a gainful institution that Aspiras was key in establishing. The guests, now in their senior years, came together once more, some more physically fit than others but all carrying the same Sunshine Joe-inspired rah-rah-rah spirit that had been ever-present in their prime. With a sense of familial camaraderie, they were ecstatic to descend upon the sprawling abode — yet all very familiar — of the mover and his ever-gracious and ladylike wife, Amparo.

(L-R) Chef Reggie Aspiras, author Edu Jarque, and Christy Aspiras
Iconic venue
The venue was nothing short of iconic, having been the backdrop of several authentic barrio fiestas during Aspiras' long, pioneering and trailblazing tenure. The atmosphere was rich with the scent of nostalgia amid previously-hosted energizing affairs, complete with heritage dances and folk games, the melodies of string and bamboo bands and the resonating voices of pop singers. We might have even missed a carabao or two, akin to an Amorsolo painting come to life.
We can recall that gatherings of yesteryears were procession — make that parades of VVIPs who had commanded global spotlights in the realm of travel and tourism — they were the royalty of the most-loved industry in the world.







