Coca-Cola launches film anthology series ‘Christmas Finds a Way’
Coca-Cola has launched its first-ever Christmas Anthology film series on YouTube, under a new creative platform, "Real Magic Presents".
With "Real Magic Presents", the brand produced a Christmas anthology — "Christmas Always Finds Its Way" — in different formats, all centered on one premise: to share and celebrate stories of human connection, told in magical ways. This series of films is the product of an exciting creative collaboration with world-class partners and talent.
Launched on the YouTube channel of Coca-Cola, the anthology consists of three short films, produced by Academy Award-winning filmmakers Brian Grazer and Ron Howard's Imagine Entertainment.
"Through 'Real Magic Presents', Coca-Cola is continuing the promise of the 'Real Magic' platform that we launched in 2021, creating more innovative experiences and deeper engagement with fans, across multiple channels," said Selman Careaga, Category President, Coca-Cola. "Christmas has always been a special time for our brand. This year, with our anthology series, we are excited to be breaking new ground, ensuring we are recognizing not just its iconic past but also—finding new ways to connect with new audiences—its future, too."
To create the anthology, the team tapped production company PRETTYBIRD's roster for its award-winning directors Vellas (Brazil), JB Braud (France), and Alex Buono (US).
The diverse stories, "Alma", "Les Petits Mondes De Noël", and "Christmas Bites" are each set in a different continent but are united by their core creative territory, which celebrates the extraordinary power of Christmas in creating both real and magical connections.
"Alma" (12 mins) is set in a town in Mexico, famous for making Christmas decorations for the world all year round. They no longer feel the magic of Christmas, until an event happens to reignite the magic. This short film is directed by multi-award-winning Brazilian director Vellas, who is widely regarded as one of the best Brazilian commercial directors and is about to embark on a Latin American Netflix series.
