SM City Rosales welcomes Christmas holiday display

SM City Rosales kicked off the Christmas season with the unveiling of its Christmas Express on 23 October, featuring a towering Christmas tree, railway-inspired decorations and holiday performances.

The centerpiece of the display is a 30-foot Christmas tree decorated with sparkling stars, red and gold ornaments, and colorful lights. Other attractions include a Christmas train, a nine-foot lamppost, a 10-foot clock tower, Santa Claus and elf figures, and a 12-foot Santa Station.

The unveiling drew mallgoers who explored the holiday installations, took photographs and watched performances by Elyu Ballet and Feliz Academy.

Leading the ceremony were SM City Rosales Mall Manager Herald D. Eleria and Assistant Mall Manager Michelle Charlene B. Chua. They were joined by Atty. Anafeil Cruz-Laurava, representing Pangasinan Gov. Ramon “Mon-Mon” Guico III; David Rodulfa, representing Vice Mayor Isaac Kho; and Bureau of Fire Protection personnel SFO3 Larry Rabeng and SFO2 Agnes C. Aurelio.

Eleria said the mall aims to remain part of Filipino families’ Christmas traditions by providing a venue for shopping, dining and spending time together during the holidays.

“As part of the country’s most-loved mall, we are proud to be part of your Christmas tradition and to give you more reasons to shop, dine, celebrate, and spend time with the people you love,” Eleria said.

SM City Rosales said it would also hold seasonal activities and initiatives focused on family gatherings, entertainment and gift-giving.

The Christmas Express is expected to attract families and visitors from across Pangasinan and nearby areas, offering a festive setting for holiday activities and photo opportunities.