Viu Philippines is celebrating the launch of its latest original series, Reborn Rich.

The K-drama marks the much-awaited return of Song Joong-ki (Descendants of the Sun, Vincenzo) on the small screen.

Reborn Rich is a chaebol (business conglomerate) revenge drama that transcends both classic and modern times. It follows the story of Yoon Hyun-woo (Joong-ki) who is reborn as Jin Do-joon, the youngest son of Soonyang Conglomerate, the same chaebol family he's about to take revenge on.

According to Allkpop, Reborn Rich remains the most-watched program to air on any channel, including public broadcast networks.

This new heart-stopping series is created by the video-on-demand streaming service and is currently airing in more than 170 countries worldwide including the 16 markets where Viu is present.

Reborn Rich is now streaming exclusively on Viu. Follow Viu Philippines on facebook.com/ViuthePhilippines, twitter.com/Viu_PH, and instagram.com/viuphilippines for the latest on your favorite Asian content.