Strategically located in the heart of Makati's central business district, Greenbelt features a sprawling garden surrounded by top fashion brands and fine dining establishments. It's only apt that Max Mara found a home there.

Opening its first flagship store in Greenbelt 3 last month, Max Mara is associated with A-listers such as Jennifer Lopez, Céline Dion, Kim Kardashian, and top models Gigi Hadid, Karlie Kloss, and Rosie Huntington-Whiteley who all famously wear the Italian luxury brand.

The 100-square meter space's show window highlights pieces from its latest collection. Inside, the physical store conveys its provenance with modern architecture consisting of a mix of brass, metal, oak wood, and colorful marble, welcoming shoppers with its upscale vibe.

Seen at the scene were Manila's influential fashionistas like Myrza Sison, Liza Ilarde, Kelly Misa, and Janeena Chan. ANC's David Celdran was among the honored guests while Max Mara's general deputy manager in Hong Kong flew in just for the store opening.

Spotted VIPs were Marilou and Johnlu Koa, the couple behind Escada and Max Mara in the Philippines, as well as Maria Rosaria Brizi-Clemente, wife of the ambassador of Italy to the Philippines; senior vice president of BPI Mariana Zobel de Ayala; Ayala Malls president Christopher Maglanoc; and the Italian Chamber of Commerce president Sergio Boero, and CEO of Robinsons Retail Holdings, Inc., Robina Gokongwei.

The brand, known for its iconic coats, had models like Professional Models Association of the Philippines president Ana Sideco modeling the latest collection as she started her way through the crowd. One lucky winner bagged a luxurious Max Mara coat during the raffle.

Guests were treated to cocktails by Lartizan and the French Baker.