Filipino podcast audience growing fast

It's no secret that Filipinos are always in search of a good conversation.

Spotify data has revealed that the Philippines has seen more than 60 percent growth in time spent listening to podcasts in the last 12 months, with local shows leading the charge. Top shows include 1. Barangay Love Stories, 2. Dear MOR: The Podcast, 3. Charot Readings with Macoy Dubs & Show Suzuki, 4. Skypodcast, and 5. Punchline with Alex Calleja!

"Through Spotify's easily accessible stats and audience demographics feature for podcasters, we found out that Filipinos, who are working overseas in the United States, Maldives and Kenya, look forward to our shows as it gives them a taste of home. Spotify's massive platform enables us to build communities that extend across the globe," Antoinette Jadaone, film director and host of Ang Walang Kwentang podcast, said.

From talking about hugots in life to a quick comedy fix, the data further revealed that local podcasts spanning across love and relationships, wellness, and entertainment genres resonated the most with Pinoy listeners.

"We are thrilled that our growing range of Spotify podcasts entertain Filipinos and connect them to creators and content. This serves as a motivation for us to continuously innovate and uplift creativity in the Philippines," Carl Zuzarte, head of Studios of Spotify Southeast Asia, said.