As consumer interest for the cruelty-free lifestyle rises and moderate to big beauty brands share their cruelty-free values, consumers are slowly gravitating to, and embracing, a cruelty-free beauty routine.

Philippine all-natural products store chain, Healthy Options, aims to impart some guiding principles to individuals on their way to wellness. The company has stepped up its multi-channel consumer education and in-store messaging with the slogan “our choices define our future.”

Healthy Options has advocated for animal rights over the years, having partnered with organizations that show compassion and care for animals and the planet. Recently, it has taken the opportunity to open a conversation on going cruelty-free.

Taking a stand against animal testing and only buying ingredients from companies that do not commission tests on animals may seem to require extra effort for most people, but it can be gradually done. Healthy Options takes upon itself to do the ingredient checking for their customers, so they can easily shop for natural, skin-care, health and wellbeing and beauty products in one place. It ensures that product offerings are not only naturally derived but also did not make animals suffer in the creation, production, or manufacturing stages.

For companies and brands to be considered cruelty-free, they must undergo a rigorous independent audit to show that their products and ingredients are not tested on animals, at any stage. Ending the use of animals to test cosmetic products like skin care, shampoos and make-up ultimately rests on the consumers, cruelty-free advocates say. By only buying from companies genuinely committed to “no animal testing,” consumers convey the message on values/lifestyle decisions that are important to them.

Aside from inspiring people to choose cruelty-free, Healthy Options also encourages individuals to choose organic or get natural food whenever they can/support sustainable farming; choose to waste less; and say “no” to plastic or help protect the world we live in.

With a few small changes in your life, you can make a big difference in your lifestyle, health and also in the preservation of the environment.

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