Take it from the pros
Instead of boring lectures, the series breaks down real-world communication into bite-sized, conversational drops across the week.
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Instead of boring lectures, the series breaks down real-world communication into bite-sized, conversational drops across the week.
Let’s be real: our generation basically lives in the comments section, the group chat and the endless scroll of our For You pages. We are constantly firing off hot takes, reposting memes and forwarding the latest tea before we even double-check if it’s legit.
But in an era where a single chaotic tweet or a misunderstood TikTok can get you canceled in record time, knowing how to communicate properly isn’t just for corporate brands anymore — it is an absolute survival skill.
That is exactly why the seasoned pros at the International Public Relations Association (IPRA) Philippines are stepping in to help us out. To celebrate PR Month, they are taking their expertise straight to where we actually spend our time: TikTok, Instagram, YouTube and Facebook. They just dropped “PR Matters,” a brand-new digital series featuring 12 short-form videos designed to make professional communication hacks totally relatable and ridiculously useful for your everyday life.
Instead of boring lectures, the series breaks down real-world communication into bite-sized, conversational drops across the week. Every Monday, the PR 101 segment kicks things off by demystifying the industry. Top PR experts like Claire Papa, Joy Buensalido, Jingjing Romero and Abigail Ho-Torres spill on how influencer promos actually work, why certain drama makes the news, and what actually separates PR from regular ads.
Midweek gets even juicier. On Wednesdays, PR IRL serves up real-life communication stories where Kane Errol Choa, Charisse Chuidian, Noel Nieva and Rowena Capulong Reyes dissect messy viral moments and major media headlines, pulling out the simple lessons we can apply to our own digital footprint.
Then, just in time for the weekend, Fridays bring PReady FR FR. Featuring Wilford Wong and Millie Dizon, this segment is all about saving you from yourself. Expect practical advice on navigating cancel culture, why you should definitely pause before forwarding that shady group chat message, and how your social media habits are secretly shaping how everyone else sees you.
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