Toy Kingdom Toy Expo is returning this year with a bigger celebration for toy enthusiasts, collectors, families and "kidults."

Since launching in 2014, the biennial event has become a popular gathering for toy lovers, offering a mix of collectibles, entertainment and interactive experiences.

For its latest edition, Toy Kingdom is expanding the expo with more social media-friendly experiential booths, larger collector zones and more than 200 participating brands.

A new generation of collectors can look forward to curated collections featuring limited-edition collaborations, anime merchandise and blind boxes. The expo will also offer exclusive items available only at the event, along with first-look reveals of upcoming toys.

Families can enjoy hands-on play zones, meet-and-greet activities featuring beloved characters, and a selection of classic favorites alongside trending toys and new releases.

Toy Kingdom Toy Expo 2026 will be open to the general public from 13 to 16 August at the 2nd Level of the SMX Convention Center at the SM Mall of Asia complex.

Admission is free, and no registration is required. Families, friends and toy enthusiasts are invited to join the four-day celebration.