Fellow multi-stans and OT7 loyalists, brace yourselves — Toy Kingdom is crashing the Hallyu party with K-POP FESTA by TK, its first-ever exclusive K-pop hub designed for fans.

Running from 21 January to 8 February 2026 at SM Mall of Asia, the pop-up store is located on Level 3 of the North Entertainment Mall and offers a dedicated space for K-pop enthusiasts.

The pop-up features a wide selection of official merchandise, albums, photocards, and limited-edition collectibles from more than 25 global K-pop artists. These include top-tier acts such as BTS, BLACKPINK, Seventeen, and Stray Kids; popular girl groups NewJeans, IVE, Le Sserafim, Baby Monster, and Aespa; and boy groups TXT, Enhypen, NCT, ZeroBaseOne, Boy Next Door, P1Harmony, Oneus, Riize, and Ateez. Veteran and rising acts such as 2AM and Lucy are also included, with additional surprises expected throughout the run.

Toy Kingdom said stocks are limited and encouraged fans to visit early to secure their preferred items.

K-POP FESTA by TK is open daily from 10 a.m. to 10 p.m., catering to after-school shoppers, casual visitors, and collectors looking to complete their merch haul.