SM City La Union is inviting coffee enthusiasts to explore its Coffee N' Chill Spot, a pop-up event showcasing coffee brands, café favorites and interactive experiences as part of the nationwide Coffee Fest 2026 campaign of SM Supermalls. The activity runs from 23 July to 2 August at the mall's Lower Ground Level.

The Coffee N' Chill activation transforms participating SM malls into "third spaces" where shoppers can relax, discover new coffee brands and enjoy curated café experiences. Visitors can explore coffee bazaars featuring specialty and local coffee merchants, coffee-themed photo spots, tasting sessions and other pop-up activities.

The event also coincides with exclusive promotions available through the SM Malls Online app, where customers can redeem limited-time offers from participating coffee shops, bakeries and cafés. Discounts on beverages, pastries and coffee pairings are available throughout the campaign period.

Coffee N' Chill is part of SM Supermalls' Coffee Fest 2026, a nationwide celebration of Philippine coffee culture that brings together local coffee entrepreneurs, artisan roasters, café operators and coffee enthusiasts across participating SM malls. The campaign aims to promote both established and emerging coffee brands while creating spaces for customers to unwind and connect over coffee.