Whether you like your coffee hot, iced, black, latte, with matcha or dalgona or whatever, there surely is a brew for you, coffee lover or not, at The Biyaya Sustainable Living Festival in SM Megatrade Halls 1 to 3 from 17 to 19 July in SM Megamall.

Coffee, one of the Philippines’ most promising agricultural industries, represents more than a daily ritual — it tells the story of Filipino farmers, local roasters, café owners, artisans and communities whose livelihoods depend on the industry’s continued growth.

SM for MSMEs proudly supports the Biyaya Sustainable Living Festival, joining forces with Manila Coffee Festival and Coffee Expo Manila to bring together one of the Philippines’ largest celebrations of coffee, culture, sustainability and entrepreneurship. Through this collaboration, visitors can discover award-winning Philippine coffee, meet the people behind local brands, explore artisan markets, and experience workshops, cultural performances and sustainability-focused exhibits that celebrate Filipino heritage and innovation.

Over 300 brands, local artisans, coffee producers and social enterprises converge at the festival to tell their stories — one cup at a time. Apart from sampling different brews from coffee beans all over the Philippines and the world, the festival showcases how coffee can be enjoyed even by non-coffee drinkers — as art, ceramic mugs, soy candles, ice cream and even as liquor like coffee lambanog.

For the young and the young at heart, among the unique experiences to try are selfie stamps by PhilPost — yes, you can have any picture you like turned into a stamp for just P150 for four stamps. Another fun activity is a coffee art workshop that also only costs P150 for the materials.

Live cultural performances and indigenous weaving and tattooing or mababatok demonstrations celebrate the richness and diversity of Philippine traditions, bringing together music, movement and storytelling.

At its heart, the festival reflects SM for MSMEs’ commitment to empowering Filipino entrepreneurs by providing opportunities to showcase their products, grow their businesses and reach wider markets.

“Earlier, we have a coffee grower and she’s from Sagada and she’s 70 years old. She came down and talked to us about selling products. So it changes lives. They can start a new journey, together with her family and the entire community. And this is what makes us proud and we want to make sure that it’s shared across other areas,” Royston Cabuñag, assistant vice president and head for SM Communities, SM Supermalls, told DAILY TRIBUNE at the festival’s launch yesterday.

The festival, he affirmed, is part of SM’s continuing mission to help MSMEs thrive by creating meaningful spaces where local enterprises can gain visibility, build partnerships and become part of a stronger entrepreneurial ecosystem.