Enchanted Kingdom (EK) is marking the birthday of its iconic Storyverse character, Eldar the Wizard, with a month-long lineup of attractions, performances, promotions and community activities for guests of all ages.

The celebration is part of the theme park’s Love Saribuhay campaign and will culminate in Eldar’s Birthday Bash on 25 July at the Spaceport Grounds. The event coincides with the soft opening anniversary of the country’s first and only world-class theme park more than three decades ago and will feature parades, shows, games, character appearances, giveaways and other attractions.

Ahead of the main celebration, EK has launched Eldar’s Birthday Bash Community Outreach Program, bringing performances, treats and activities to selected foundations and orphanages in Laguna. The park will also debut a new seasonal show featuring its Storyverse characters in a dance celebration honoring Eldar.

Visitors can also enjoy themed food offerings, including Eldar’s Meal at Amazon Grill and LaunchTime restaurants, chicken inasal available at select snack outlets, and Eldar’s Purple Brew, a specialty drink offered at Tropical Coolers. EK has likewise expanded its Eldar merchandise collection with new lifestyle items such as pillows, purses and bags.

To enhance guests’ experience, the park has introduced a Face Recognition feature at Rialto 4D and Eldar’s Photo Hub, allowing visitors to conveniently access all their photos in one place. Several in-park tenants have also joined the celebration, with Dairy Queen introducing the exclusive Eldar’s Hat Dilly Bar and Purple Yam Blizzard as its Blizzard of the Month.

As part of the festivities, EK is restoring its regular operating hours of 11 a.m. to 8 p.m. every Friday to Sunday until 30 August, before shifting to a Thursday-to-Sunday schedule beginning 1 September.

Guests visiting from 24 to 26 July may also avail themselves of Eldar’s Birthday Bundle, priced at P1,400, which includes one Regular Day Pass, complimentary treats from participating food and retail outlets, access to seasonal activities, and reserved seating for the 25 July birthday celebration. The promo is available for walk-in purchases and through the EK Online Store until 26 July. DT