NutriAsia and South Korea's CJ Foods have signed a strategic e-commerce distributorship agreement aimed at expanding Filipino consumers' access to Korean food products through major online shopping platforms.

The partnership allows CJ Foods' products, including offerings under its flagship bibigo brand, to be sold through NutriAsia's e-commerce channels across Lazada, Shopee and TikTok Shop. The collaboration marks what the companies described as a first-of-its-kind digital partnership in the Philippine food e-commerce sector.

Under the agreement, NutriAsia will serve as the official digital distributor of CJ Foods' portfolio in the country, leveraging its online retail presence to broaden the reach of Korean food products among Filipino consumers.

The companies said the alliance seeks to capitalize on the growing popularity of Korean cuisine in the Philippines while enhancing consumers' online grocery shopping experience. CJ Foods' bibigo brand is known globally for products such as dumplings, frozen meals, seaweed snacks and traditional Korean sauces.

According to the companies, the venture generated more than P1 million in sales during its first month of pilot operations, reflecting strong demand for Korean food products among local online shoppers.

Joanne Park, chief executive officer of CJ Foods Philippines, said the partnership would help the company strengthen its connection with Filipino consumers and expand the reach of authentic Korean flavors in the country.