Nutriasia General Manager Ampy Rio and CJ Foods Philippines CEO Joanne Park sign the memorandum of agreement formalizing the digital commerce collaboration between the two culinary giants.
NutriAsia and South Korea's CJ Foods have forged a strategic e-commerce distributorship agreement that will bring bibigo and other premium Korean food products to Filipino consumers through major online shopping platforms.
Under the partnership, NutriAsia will exclusively distribute and represent CJ Foods' portfolio through its official stores on Lazada, Shopee, and TikTok Shop, expanding local access to bibigo's popular dumplings, frozen foods, seaweed snacks, and traditional sauces. The collaboration aims to combine NutriAsia's digital retail strength with CJ Foods' globally recognized Korean food brands.
The partnership has already shown strong market demand, generating more than P1 million in sales during its first month of pilot operations. CJ Foods Philippines CEO Joanne Park said the alliance will strengthen the company's presence in one of the region's fastest-growing digital markets, while NutriAsia Digital Ventures Head Christian Domingo said the collaboration creates a seamless gateway for Filipino families to enjoy authentic Korean flavors at home.
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