Heritage and horizons

Maison Montblanc redefines the modern narrative

Luis Espiritu·26 February 2026, 10:17 pm·1 MIN READ

Heritage and horizons — JACKIE Avecilla, head of Marketing at Rustan’s; Valerie Roque, senior brand manager of Montblanc Philippines; Juliana Tan, assistant marketing manager of Montblanc Southeast Asia; and Maika Bergamo, area sales manager of Montblanc Southeast Asia; Pearlyn Lim, regional marketing director, Montblanc South Asia; Samantha Tham, marketing and communications manager, Montblanc Southeast Asia; Tun Hui Wong, marketing executive, Monthblanc Southeast Asia; and Lana Vistan, division manager, Rustan’s Men’s and Fine Jewelry.
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WHERE ink and imagination converge.
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MICHAEL Huang, senior vice president for Store Development and Expansion, Rustan’s; and Jean-Sébastien Gerondeau, president of Montblanc South Asia.
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ANGELIQUE Manto David Guison Valerie Roque, Senior Brand Manager, Montblanc Philippines and Gabbie Mariano

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BENJIE De Schepper and Sergio Arzuaga
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EUGENE Reggio
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KHALIL Ramos
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LA Aguinaldo
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MOND Gutierrez
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VINCE Velasco
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In a mise-en-scène of old-world grandeur and modern poeticism, Montblanc transformed the gilded halls of Casa Buenas into a sanctuary for the written word.

Last 4 February, the Maison unveiled its latest odyssey, The Journey: Let’s Write, gathering Manila’s most discerning — from media stalwarts to the city’s culturati — for a night where ink and imagination converged.

The evening’s centerpiece, the Montblanc Voyage of Panorama, stood as a whimsical tableau. Inspired by the surrealist vibrations of the Let’s Write short film, a staged train car served as a portal, inviting guests to traverse a landscape where heritage meets the avant-garde.

In a showcase of impeccable craftsmanship, the Fall/Winter ’25 collection took its bow. The experience was profoundly intimate. Guests were encouraged to pause — an act of quiet rebellion in a digital age — to document travel memories or pen letters to their future selves. These notes, sealed and entrusted to the Montblanc Post, are destined to find their way back to their authors in a year’s time, a literal and symbolic voyage of self-discovery.

For over a century, Montblanc has been the silent companion of the visionary. With The Journey, the Maison reaffirms that every stroke of the pen is a step toward the soul.