The homegrown animated YouTube series Miming and Friends has surpassed 100,000 subscribers, making it eligible for YouTube’s Silver Play Button and marking a milestone for sustainability-focused content aimed at Filipino families.

Created in 2020 by Filipino creatives Ramon and Meryll del Prado of Dumaguete, the series uses animation, storytelling, and original songs to introduce children to environmental concepts such as waste segregation, plastic recycling, composting, and greenhouse gas emissions. The show features Miming, a cat-fish character whose stories are grounded in Filipino culture, language, and values.

In 2022, the channel launched a five-part sustainability series in collaboration with Mondelēz International in the Philippines and marine conservation group Save Philippine Seas.

“Miming and Friends shows that learning about the environment doesn’t have to be scary or complicated,” said Caitlin Punzalan, Mondelēz International’s Corporate and Government Affairs Lead. “By placing sustainability in the hands of children — through fun, Filipino storytelling — we help build habits that last across generations.”

Mondelēz International supported the production of the sustainability-focused episodes as part of its #SustainableSnacking commitment, with the goal of promoting awareness on responsible consumption and waste management.

“Miming and Friends allows us to support conversations about plastics, waste, and climate in a way that feels empowering and relevant to Filipino families,” Punzalan added.

Save Philippine Seas played a key role in ensuring that the educational content remained grounded in science and local environmental realities.

“Animation is powerful — kids listen, parents learn alongside them,” said Anna Oposa, executive director and chief mermaid of Save Philippine Seas. “By bringing science into storytelling, we help more families understand why waste segregation matters, how plastics affect oceans, and what they can do in their communities.”

For creators Ramon and Meryll del Prado, the milestone reflects both personal and creative fulfillment.

“We feel incredibly privileged to share our stories, our creativity, and our passion with Filipino families,” they said. “Miming and Friends was created from our desire for a Filipino original animation, our concern for the environment, and our hope that Filipino children grow up caring for our planet and our culture. Knowing that so many families are learning and enjoying the channel with us is truly humbling.”

Since its collaboration with Mondelēz International, the channel has steadily expanded its reach, gaining more than 100,000 subscribers and hundreds of thousands of views. Its videos are now being used as educational tools by families, teachers, NGOs, and schools, including features on the social media platforms of the Department of Environment and Natural Resources.

The creators said the series plans to continue producing short-form educational content focused on local environmental issues, with the goal of reaching more children across the Philippines.