The Philippine Franchise Association (PFA) has announced the return of Franchise Asia Philippines 2026, staging the much-awaited and largest four-in-one franchise event in Asia this April.

With the theme, “Franchising Together: ASEAN to the World,” the event aims to ignite the spirit of bayanihan by fostering community through partnerships among franchisors, franchisees, government agencies, suppliers, and service providers.

“As the world looks toward Southeast Asia for growth, Franchise Asia Philippines 2026 will serve as the premier gateway for local brands to scale internationally and for global concepts to enter the vibrant ASEAN market. The event will gather industry leaders, aspiring entrepreneurs, and world-class speakers to foster collaboration and showcase the resilience of franchising,” PFA Chairman Emeritus Samie Lim emphasized.

To execute this vision, the event will feature programs covering every aspect of the franchising journey:

Certified Franchise Executive (CFE) Program – 20 to 21 April

The AIM Conference Center in Makati City will host a professional development track for franchise executives seeking to elevate their expertise.

The program serves as a mini MBA (Master in Business Administration), providing participants with a comprehensive understanding of franchise operations and management, franchisee–franchisor relationships, and key industry best practices.

Offered by the United States-based International Franchise Association (IFA), this global certification is widely recognized as the gold standard and a prestigious distinction in the global franchising industry.

International Franchise Conference – 23 April

The SMX Convention Center in Manila will bring together thought leaders, experts, successful franchisors, and business leaders who will share insights on current market trends, business strategies, and growth opportunities.

Plenary sessions will feature curated topics and expert speakers for valuable learning and networking, complemented by interactive Business Solution Roundtables, where participants can exchange insights on local and international expansion, sustainable growth, and key operational issues.

International Franchise Expo – 24 to 26 April

The expo, the heart of the week-long event, will also be held at the SMX Convention Center in Manila. It will bring together hundreds of homegrown and international brands—from emerging concepts to top franchise names across food and beverage, retail, and service industries.

The program has a legacy of supporting seasoned entrepreneurs looking to expand or diversify their investment portfolios, aspiring business owners ready to be their own boss, and investors exploring new opportunities. This year, it aims to continue that legacy by deepening understanding of economic investment in the Philippines.

Franchise and Business Seminars – 24 to 26 April

Answering questions such as “How to Invest in a Franchise” and “How to Franchise Your Business,” these seminars provide essential guidance for aspiring franchisees and future franchisors. The program also offers a wide range of business-focused seminars delivering practical insights, strategies, and inspiration, allowing participants to gain actionable knowledge, engage directly with experts, and stay ahead of industry trends.

Franchise Asia Philippines 2026 positions the country competitively in the ASEAN and global market by empowering local entrepreneurs in business and franchising.

To register for any or all of the events, visit www.franchiseasiaph.com.