BTS’s Jungkook has officially joined the ranks of Chanel Beauty as its newest global ambassador.

The announcement was made on December 11, with the brand praising Jungkook’s “bold and innovative spirit” as a perfect reflection of Chanel Beauty’s values.

Thomas du Pré de Saint Maur, Head of Global Creative Resources for Chanel Fragrance and Beauty, shared, “We are thrilled and honored to welcome Jungkook as a global ambassador. His passion and originality inspire a new generation and deeply resonate with the House of Chanel.”

Jungkook himself expressed his excitement: “Chanel is a pioneering brand that respects its iconic identity while constantly creating something new. As an artist who strives to keep my own color while taking on new challenges, this collaboration feels especially meaningful.”