Villar City and its heirloom legacy
The Villar group understands how important trust is for OFW families, who save, sacrifice and send their hard-earned income home with the hope of building a better future.
Villar City grows as a vibrant destination in the Metro South, blending nature, lifestyle, and community in one expansive development.
Photographs by Patricia Ramirez for DAILY TRIBUNE
Among the many qualities of a true leader, it is humility and passion that stand out, no matter how big their success becomes. Every year, we see lists of families who make up the top 1 percent of the country, the Philippines’ very own billionaires. In recent years, the names Sy, Ayala, Razon, Aboitiz and Villar have consistently appeared in such esteemed records.
Unlike most, however Manny Villar’s branding did not begin with the prestige of a family name. It grew from his business accomplishments to a political career — simple hard work that was even captured in his previous campaign song that many Filipinos still remember.
Manny Villar’s vision for a thriving and future-ready community comes to life through the continued growth of Villar City.
Photograph courtesy of Manny Villar/FB
Coffee Project Evia brings warmth and flavor to the South with its cozy interiors and signature blends that feel like home.
Villar has since stepped away from the spotlight of public service and instead placed his full attention on building and strengthening his family’s business group. Contrary to what many assume, most of the lands he acquired trace back to the 1990s. These were not sudden purchases but part of a long-term vision that later proved to be a wise investment strategy.
DAILY TRIBUNE recently had the chance to explore Villar City and understand how it is steadily growing into a place to call home South of Metro Manila.
It is always surprising to witness the progress of a city, especially when you remember it as bare land with grass and wild fauna, then return years later to see high-rises and townships. What is even more fascinating is imagining the foresight required to see what the future could look like when everything was still untouched.
Villar envisioned a legacy that would go beyond his direct family and extend to the homeowners who will one day fill the estate. During the tour, a group representative mentioned that Manny understands Villar City will not be completed within his lifetime. He instead sees the future generations of his grandchildren as stewards of the greatest heirloom he can pass down. More than land values appreciating, it is a dream that will continue to touch lives and shape communities.
What makes Villar stand out even more is how hands-on he remains. Employees share small stories that paint a clearer picture of the man behind the brand, from moments when he joins staff for simple snacks at the office to casual conversations where he explains how new projects come about.
