The Figaro Foundation marked the second year of its annual “Coffee Tree Planting: From Crop to Cup 2025” initiative by donating and planting 1,000 coffee seedlings in Purok 6, Sitio Bagbag, Barangay San Isidro, Lipa City, Batangas.

More than 200 volunteers joined the effort, which highlights the Foundation’s mission to preserve and revitalize Batangas’ long-standing coffee culture while empowering local farming communities.

As part of its long-term commitment, the Figaro Foundation pledged to conduct biannual maintenance and cleaning of the planting sites for the next two years to ensure the seedlings thrive and contribute to sustainable coffee production.

“This tree planting program is more than just a one-day initiative — it is about cultivating the roots of Batangas’ coffee heritage for generations to come,” said Mary Joy Herrera, administrator of the Figaro Foundation. “By engaging our volunteers, partners and communities, we are building towards a future where local coffee farming continues to flourish.”

The milestone event was reinforced by a Memorandum of Agreement signed by Herrera; John Christopher Laderas, Figaro Coffee Group brand manager; Ric Pesa, the lot owner; and Tasiano Mea, the barangay chairperson. The agreement formalizes support for sustaining the initiative’s environmental and community-driven goals.

Through projects like this, the Figaro Foundation aims to ensure that Batangas, historically known as a cradle of Philippine coffee, retains and enhances its reputation as a center of coffee excellence through environmental stewardship and socioeconomic upliftment for local growers.