Entertainment icon, director and star maker Johnny “Mr. M” Manahan has officially signed with MQuest Ventures and MQuest Artists Agency, marking a new creative partnership under the MediaQuest Group.

Manahan envisioned a “tougher, leaner and more exciting center for artists,” he told Daily Tribune.

Mr. M maintains his typical sincerity while defining stardom, “What is a star? A star is someone who can capture your imagination, drive you crazy, and who can separate your well-earned money from you. That’s a star.”

“Babayad ka. A star dictates how much you pay, and pay you will. A star needs only one name,” he added.

“It feels like a natural fit for me,” Mr. M stated. “I’ve always had in discovering, developing and celebrating great Filipino talent. I’m excited to collaborate with this incredible team and help create opportunities that inspire.”

Mr. M’s story is one of passion, artistry and leadership. He began his career in the early 1970s as a television director and writer, eventually becoming one of the most influential figures in Philippine entertainment. Throughout his illustrious career, he has discovered, guided and built the careers of many of the country’s biggest stars.

His signature approach to mentorship — combining discipline, artistry and heart — has earned him the title of “The Master of Star-Making.” With this new partnership with MQuest Ventures and MQuest Artists Agency, Mr. M continues his lifelong mission to discover and nurture the next generation of Filipino performers.

With star maker Johnny Manahan now part of MQuest Ventures and MQuest Artists Agency, it ushers in a new era of creative growth and collaboration — strengthening its place as a driving force in Philippine entertainment.