Most men are built for speed. They love the fast lane and the tracks they make in life whether career, personal care or romance. Menswear in recent times have been fashioning a wardrobe of ideas behind the wheel. Style is racing with  F1 stars Liam Lawson and Isack Hadjar who are shifting gears from drivers to cover models as the face for the off-track, on-point energy of the new HUGO x RB.

The cool menswear brand recently had an event at the Hugo Boss Store in Powerplant Mall, Rockwell, Makati City where they invited selected KOLs to check out their latest ready to wear. The new drop delivers full-throttle fashion with vintage vibes, featuring tire-marked denim, varsity jackets, retro tracksuits, graphic hoodies, and more. This is a style-setting toast of the athlete-celeb era and every piece elevates the classic and standard uniformity to the stellar elevated fashion individuality. 

Fashion for men today is all about who and what they are — no explanations. The essence of style is really in the knowing, and when you do it simply means you’re on the right track.  

In the Philippines, the HUGO x RB Collection is exclusively available at HUGO Store R1 Level, Power Plant Mall, Rockwell.