Christy Ng, the beloved Malaysian brand known for its elegant heels, versatile bags, and customizable fashion pieces, has made its long-awaited entrance into the Philippine market.

The brand’s first physical store in the country opened on 28 October at the second level of Building A at SM Megamall, one of Metro Manila’s most iconic shopping destinations.

The launch marks a significant milestone for Christy Ng, which has built a loyal following across Southeast Asia through its online presence and pop-up activations.

Filipino fans who previously relied on online resellers or pasabuys to get their hands on the brand's pieces now don't need to wait longer.

“What started as a pop-up is now becoming home,” Ng said.

Before the official opening, Ng hosted an intimate pre-launch movie screening party on 2 October at the SM Megamall Director’s Club, Fashion Hall. The event featured a private viewing of A Big Bold Beautiful Journey, starring Margot Robbie and Colin Farrell, and welcomed media personalities, fashion lovers, and influencers for a relaxed afternoon of style and storytelling.

The SM Megamall boutique features Christy Ng’s full range of products and seasonal drops.

The store design reflects the brand’s minimalist aesthetic, with clean lines, soft lighting, and curated displays that invite shoppers to explore and personalize their fashion choices.