The world of activewear has become the current lifestyle trend and Manila is never behind. Fitness and wellness fashion have been trendsetting recently as everyday wear. In recent years they have practically transcending form and function into relevant leisure. Elevating and styling active wear have resulted to the rise of countless emerging brands focused and specializing on this kind of fashion.

Recently, the activewear and lifestyle brand of the Inditex Group —Oysho — opened its first store in the country. Located in one of the largest shopping destinations in Asia — Mall of Asia, the huge store showcases Oysho’s 
latest collections in a dynamic and welcoming environment with a new retail concept.

The new store features a single-floor layout divided into distinctive zones namely: 
The Welcome Zone: Marked by a handcrafted ceramic block wall that highlights Oysho’s Athleisure collection. Second is the Club Zone which is defined by natural oak wood finishes that bring warmth and character to the space. Third is the Basics Zone, is equipped with self-supporting zipper rails for optimal product display. Fourth is the Fitting Rooms: A spacious area clad in oak wood panels to create a warm, serene atmosphere. Lastly, 
he Wow Zone introduces seasonal collections, complemented by a light box with brand imagery that sets the tone for the space. The store façade is clad in natural stone, enhancing the quality of the retail experience and the brand’s commitment to premium design. It is the perfect setting to introduce Oysho’s blend of fashion, sport, and lifestyle to the Filipinos. 
This marks the brand’s official entry into the country, with additional locations set to follow soon.


Kyla Javier