Landers Superstore officially introduced its new private label, Selection by Landers, during a festive launch event on 9 July 2025 at its new branch in Vermosa, Cavite. The brand promises to bring high-quality everyday essentials to Filipino shoppers, and at more affordable prices, too.

Hosted by lifestyle personality Suzy Entrata-Abrera, the event featured live performances, celebrity appearances, and a guided tour of the new product line. Singer and actress Rita Daniela opened the celebration with a performance, while notable personalities such as Karla Estrada, Aubrey Miles, and Troy Montero joined the ceremonial ribbon-cutting.

According to Landers Deputy CEO Bill Cummings, the Selection line was developed in collaboration with trusted manufacturers and carefully curated to meet the practical needs of members.

“Selection by Landers is our promise that value doesn’t mean settling for less. We believe you can enjoy both worlds — premium quality and unbeatable prices,” Cummings said.

The product range includes pantry staples like sauces and snacks, household items such as cleaning products and paper goods, and other essentials designed with quality and affordability in mind. Landers executives Jennyfer Anne De Guzman (Buying Division Head) and Kenneth Ocampo (VP for Marketing and Membership) also participated in the launch walkthrough, showcasing the development process behind the brand and its exclusive formulas.

The Vermosa store walkthrough highlighted the clean packaging and streamlined presentation of the new line, which were highlighted by social media users and guests using the hashtag #SelectionByLanders.

Landers members can now shop Selection by Landers in all Landers branches nationwide and online at www.landers.ph. More product rollouts are expected in the coming months.