In late May, the House of Gucci recently unveiled its Lido 2025 campaign. The affair gathered the fashion industry’s most esteemed editors, stylists, disciples and personalities.

Held at the new epicenter of shopping by the bay area, The Shoppes at Solaire, the latest collection took inspiration from the charm of Italy’s coastal lidos and spontaneous moments of quiet escapes where everything flows.

Each moment lingers long enough to be remembered and with a story that never ends. Fluid silhouettes, vibrant tones and breezy textures celebrate the new season with style.

This season, the iconic brand reinvents their signature handbag lines with seasonal materials: the Softbit, GG Marmont and Bamboo 1947 are fashioned in ultra craft chicness with raffia, wicker, or crochet.

The new Gigi loafers in suede present grounded elegance, while a gradient of ocean blues stylizes both sneakers and accessories.

A statement of relaxed sophistication is channeled through the collection with the use of lightweight cottons, GG Monogram denim and the iconic Flora motif. All this is complemented by the brand’s stylish eyewear and coveted Interlocking G jewelry.