A new chapter in cinematic entertainment has begun in the North with the grand opening of SM Cinema at SM City Laoag, introducing Ilocos Norte to its first Laser projection and Dolby Atmos-equipped theaters.

This landmark opening elevates the movie-going experience for Ilocanos, offering world-class viewing technology through two Director’s Club theaters and two Regular Cinemas. SM Cinema Laoag blends premium comfort with cutting-edge features that bring movies to life like never before.

The Director’s Club promises an upscale, intimate environment with just 44 luxurious recliner seats per theater. Viewers can expect ultra-clear visuals powered by laser projection, and fully immersive surround sound from Dolby Atmos—where every sound is positioned to feel lifelike, enhancing even the smallest details.

For a more traditional cinema feel, SM Cinema Laoag’s two Regular Cinemas seat up to 109 guests each and include accessible spaces for Persons with Disabilities. Whether in a recliner or a classic theater chair, every seat offers a front-row experience to the latest blockbusters.

“We wanted to bring the best to the North,” said SM Cinema representatives. “This is not just about watching a movie; it’s about creating unforgettable moments through technology, design, and hospitality.”

Moviegoers can also count on Snack Time for their favorite cinema treats. From buttery popcorn and crispy fries to hotdogs and ice cream, all the essentials for a fun and satisfying movie night are readily available.

SM Cinema Laoag is now screening major titles including Final Destination: Bloodlines, Mission Impossible: The Final Reckoning, Lilo & Stitch, and Karate Kid Legends—all within easy reach for Northern audiences.

For the latest screening schedules and updates, follow SM Cinema on social media or visit www.smsupermalls.com. World-class entertainment has finally arrived in Ilocos Norte.