Swiss craftsmanship has found a new home in the Philippines as Claude Bernard, an independent watchmaker from Les Genevez, officially launches in the country. With a legacy rooted in traditional Swiss horology, the brand introduces Filipino collectors to hand-assembled timepieces that combine precision, elegance, and timeless design.

Founded in 1973, Claude Bernard is known for its attention to detail, premium materials, and commitment to heritage. Each watch features sapphire glass, stainless steel cases, and Swiss-made quality that reflects decades of expertise.

“As we enter the Philippine market, we’re excited to share the soul of our Swiss atelier with a new generation,” says Christian Hotz, Claude Bernard & Edox Marketing and Sales Director, Member of the Board. “With Lucerne as our trusted partner, Claude Bernard is now within reach of Filipino collectors seeking both craftsmanship and authenticity.”

The brand’s collections offer something for every taste. The Classic series presents timeless silhouettes, while the Slim Line emphasizes ultra-thin profiles for a minimalist appeal. The Aquarider adds a sporty option with 200-meter water resistance, and the Dress Code line introduces graceful designs tailored for women. Meanwhile, the Proud Heritage collection delivers vintage charm inspired by early aviation, complete with oversized crowns and bold details.

Claude Bernard’s entry into the local luxury market is made possible through its partnership with the Lucerne Group, a respected name in Philippine horology. The watches are now available at select Chronos, Wristpod, and Swiss Gear boutiques nationwide, with each location offering a curated experience for collectors and first-time buyers alike.

With this launch, Claude Bernard brings a new dimension of accessible luxury to the Philippines — inviting Filipinos to discover Swiss tradition, redefined for the modern wrist.