Micro, small, and medium enterprises (MSMEs) can access an online tool to help them identify gaps in digital adoption, enhance their digital skills, and explore new business opportunities in the ASEAN digital economy, which is projected to grow significantly.

The "Digital Readiness Assessment Tool," accessible through https://aseandigitalasessment.my.site.com/msmeportal/s/?language=en_US, supports firms in finding “insights” into their digitalization status.

Companies will answer a set of questions for self-assessment that measure their business’ state of digitalization in four dimensions: technology, people, production, and process. This is in relation to the situation in other ASEAN countries.

MSME support measures

The assessment results are used to introduce various support measures to MSMEs and information technology (IT) tools for their digitalization efforts to solve business issues.

Four supporting information include enabler, IT service and solution, success case, and initiatives and support programs.

The Digital Readiness Assessment Tool for MSMEs is an initiative of the ASEAN Secretariat, sponsored by the ASEAN Coordinating Committee on Micro, Small and Medium Enterprises (ACCMSME) and the ASEAN Connectivity Coordinating Committee, and supported by the Japan-ASEAN Integration Fund.