Daily Tribune
Photos courtesy of SM Supermalls
Gear up for your next adventure with Decathlon, now open at SM City Cebu.
Experience the future of technology at Dyson’s first in-line Cebu store.
Discover playful finds and everyday essentials at Flying Tiger Copenhagen.
Skincare meets science with Kiehl’s.
Find your beauty must-haves from Estée Lauder at SM City Cebu.
Elevate your natural glow with Bobbi Brown’s makeup collection.
Embrace luxury with Jo Malone London’s bespoke fragrances.
Discover Clinique’s trusted skin care innovations at SM City Cebu.
Cebuanos are getting a major lifestyle upgrade as SM Supermalls welcomes a curated lineup of globally iconic brands making their Cebu debut. From elevated daily essentials to iconic beauty names, Cebuanos can now enjoy world-class experiences without leaving the city.
SM City Cebu and SM Seaside City Cebu are now home to several brands opening their first-ever branches in the Queen City of the South!
“This new wave of lifestyle and beauty brands reflects our commitment to delivering world-class experiences that uplift everyday living for Cebuanos,” said SM Supermalls President Steven T. Tan. “We are proud to bring globally loved names closer to home, and redefine what’s possible in malling.”
First up: practical meets playful. Flying Tiger Copenhagen, known for its whimsical Scandinavian home and gift items, now brings its signature charm to SM Seaside City Cebu. Meanwhile, sports enthusiasts can gear up at Decathlon, now open at SM City Cebu—the first in Cebu and a haven for over 80 sports categories.
Cebuanos can also experience the innovation behind Dyson's sleek hair tools and home gadgets with the brand’s first in-line store in Cebu, also at SM City Cebu.
Skincare and fragrance lovers, rejoice. SM City Cebu now hosts several of the world’s most trusted beauty brands — all making their Cebu debut.
Take your pick from the elegant fragrance offerings of Jo Malone London, the minimalist polish of Bobbi Brown, and the skin-transforming formulas of Estée Lauder, Clinique, and Kiehl’s. These brands, long available only in Manila or online, are now more accessible to Cebuano shoppers looking for dermatologist-developed and luxury beauty products.
With every store opening, SM Supermalls strengthens its role in shaping Cebu’s vibrant lifestyle scene. From expanding choices for skincare and sportswear to curating everyday finds that feel anything but ordinary, this retail refresh shows that Cebu deserves the best — and is getting it.
Visit SM Seaside City Cebu, SM City Cebu, and SM J Mall today and explore this exciting new chapter in Cebuano malling.
For more updates, follow @smsupermalls on social media or visit www.smsupermalls.com.
