Lamoiyan Corporation is kicking off the summer season with the continuation of its Kilusang Kontra Kuto (KKK) campaign and the Hapee Kiddie Caravan.

This time, the company is teaming up with communities in Metro Manila, Bulacan and Cavite to expand its mission to combat head lice (kuto) and provide essential health education and resources on its prevention and treatment.

Building on the success of KKK in the previous years, Lamoiyan is also bringing in the Hapee Kiddie Caravan to equip barangay partners with access to information on proper oral health among kids.

Launched in 2016 by Lamoiyan’s Licealiz Head Lice Treatment Shampoo, Kilusang Kontra Kuto is now in its ninth year.

Nationwide initiative

The nationwide initiative remains dedicated in eradicating and preventing head lice infestation, also medically known as pediculosis, and the social stigma around it.

Head lice outbreaks are prevalent during summer as lice prefer to live and breed in warm and damp environments, such as kids’ heads.

Because the kids are on school break during summer, they are expected to be outdoors playing and doing summer activities like swimming.