Daily TribuneThe brand reimagines archival silhouettes with its 22-piece capsule collection that merges different aesthetics to create the signature sporty-like fashion. The current look updates coastal style by combining vintage nostalgia with modern performance.
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Sportswear-inspired all-American brand Tommy Hilfiger is embarking on a new voyage in the world of retail. Celebrating 40 years of nautical heritage and answering to the demands of its current market, the household name announced in 2025 the Hilfiger Sailing Collection.
From the regatta to the runway, Tommy Hilfiger has drawn inspiration from sailing since the ‘90s, seamlessly mixing seafaring tradition with innovation through contemporary classic designs. The brand reimagines archival silhouettes with its 22-piece capsule collection that merges different aesthetics to create the signature sporty-like fashion. The current look updates coastal style by combining vintage nostalgia with modern performance.
Tommy Hilfiger’s design philosophy has always been rooted in his passion for sailing. His obsession with sports uniforms and design codes made him embrace competitive sailing. The brand’s original logo debuted as a bold, rectangular “flag” with Tommy and Hilfiger framed in navy bars. The logo integrated Hilfiger’s initials in maritime signals — TJH (Thomas Jacob Hilfiger). Today, 40 years after it has become a legacy in the world of sports fashion.
The Hilfiger Sailing Collection is available on tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners.
