The call for sustainability resonates stronger in these times, well beyond the yearly celebration of Earth Day. SM Store, for its part, continues to pave the way for eco-conscious shopping, proving that retail can be both innovative and sustainable.

One of the key initiatives of SM Store is to offer customers sustainable shopping choices. Together with supplier partners, SM Store is committed to make eco-friendly products accessible. The store carries a range of Green Finds — from ethically sourced apparel to green household essentials, and clean beauty products. Customers are encouraged to embrace a greener lifestyle through intentional purchase decisions.

Through this green retail initiative, customers can easily identify eco-friendly products across various categories, from fashion and beauty to home essentials. Green Finds highlights items that are made from natural, organic or recycled materials, ensuring that every purchase contributes to a healthier planet. By promoting these products, SM Store empowers customers to make informed choices that align with their sustainability goals.

While Earth Day serves as a reminder of the importance of sustainability, SM Store’s commitment extends beyond a single day of action. The brand continually innovates and evolves its sustainability efforts to create long-term, meaningful change. By leading the charge in green retail, SM Store is not just a shopping destination but a partner in building a more sustainable future.

SM Green Finds is one of the key programs under the SM Green Movement, a group-wide Sustainability initiative aimed to encourage multi-stakeholder collaboration to create a shift in mindset and behavior toward a better and improved quality of life for every Filipino, anchored on three pillars: Green Planet, Green Culture and Green Living.