In a grand celebration that blended cutting-edge innovation with global ambition, TCL, the international electronics powerhouse, marked its 25th anniversary in the Philippines with a bold new direction: unveiling a new lineup of industry-defining products and announcing its official partnership with the Olympics through 2032.

Held in Manila with glitz, fanfare, and an immersive showcase of next-generation technology, the event reaffirmed TCL’s reputation as a brand that listens to customers and as a pioneering force setting the standard for modern living.

“We are not a follower, but a trailblazer,” declared Peter Chen, CEO of TCL Industries, as he shared the company’s bold vision for the future.

TCL’s journey in the Philippines has been nothing short of transformative. Since entering the market in 1999, the brand has continuously redefined home entertainment and appliance innovation. TCL products, from televisions to air conditioners, washing machines and refrigerators, have become synonymous with quality, performance and thoughtful design.

With a 211 percent year-on-year increase in washing machine sales and a staggering 279 percent jump in refrigerator sales, the company’s growing presence in Filipino households is a testament to its commitment to delivering what customers truly need.

“We always listen to customers,” said Charlie Huang, deputy product director of Brownline, TCL Philippines. “And we ensure our products respond to their lifestyle and aspirations.”

The future of home

During the celebration, TCL unveiled a robust slate of new products for 2025, showcasing a perfect blend of performance, comfort and sustainability.

The spotlight was on TCL’s groundbreaking QD-Mini LED TV lineup. Boasting peak brightness of 6,500 nits, a 65,000,000:1 ultra-high contrast ratio, and stunning color powered by Quantum Dot technology, the X11K brings cinema-level immersion into the living room. Audio by Bang & Olufsen completes the experience, delivering premium sound to match the picture.

“QD-Mini LED is the premium champagne of Mini LED technology,” Huang said. “This is the best solution for big screens, and TCL is the world’s only truly vertically integrated Mini LED brand.”

Breathe better, sleep deeper

Bert Cheung, deputy product director for Air Conditioners, announced the TCL FreshIN 3.0 air conditioner, which is designed for health and comfort. Featuring a Liftable Fresh Air Inlet and QuadruPuri Filters, it delivers precisely controlled, purified air while operating as quietly as 16dB — perfect for restful sleep.

With innovations like Stable Temperature Fresh Air and Odor & Humidity Optimization, TCL’s FreshIN 3.0 is more than just an air conditioner — it’s a wellness solution for every home.

TCL washing machines and refrigerator: Smart, powerful, efficient

Eric Li, senior product manager of washing machine and refrigerator, introduced TCL’s Direct Drive+ P660 washing machine, which combines Jet Spray Wash, Rainfinity Wash, and Magic 8-Fold Flow for efficient, deep cleaning while saving 40 percent on energy.

On the cooling front, TCL’s newest refrigerators feature bottom heat dissipation, T-Fresh sterilization (99.9 percent), and the versatile T-Temp drawer that supports three customizable temperature settings. With seamless built-in integration, expanded capacity and odor-filtering technology, the new refrigerators are built to preserve freshness and fit effortlessly into any kitchen.

From co-viewing to the world stage

TCL’s dominance in the TV industry continues to grow. It was recently named the Global Top 1 Google TV Brand. But its aspirations go beyond screens and into global sports.

At the anniversary event, TCL announced its official Worldwide Olympic Partnership through 2032, a decisive move aligning the brand with the world’s most prestigious sporting event.

“We are thrilled to share our values of excellence, inspiration, and innovation with the Olympic movement,” Chen said.

To celebrate the historic alliance, TCL introduced its newest brand ambassadors — Olympic pole vault finalist EJ Obiena and celebrities Rhian Ramos and Valeen Montenegro — representing a new generation of Filipinos inspired by greatness.

As the lights dimmed on TCL’s spectacular 25th anniversary celebration, one message echoed across the industry: TCL isn’t just keeping up — it’s leading the way.

Whether redefining home entertainment, transforming everyday appliances, or stepping confidently onto the world stage through sport, TCL is cementing its place as a true innovator.

As it looks to the next 25 years, TCL’s vision is clear: to continue inspiring greatness.