Michelin opens a new office in the Philippines, settling into the Polaris Building at Filinvest Corporate City in Alabang.

The move signals that Michelin wants to be more present and hands-on in the country. By setting up shop here, they’re hoping to build stronger ties with their Filipino customers and partners, and respond more quickly and directly to local needs.

For Michelin, the Philippines is a growing and important market, and this new office is part of their long-term plan to be more engaged and supportive on the ground.

“We are excited to open our new office in the Philippines. We recognize the country’s strong market potential, and this move enables us to reinforce our partnerships, enhance customer support and further establish Michelin as the preferred choice for mobility solutions in the region,” Jonathan Khong, managing director of Michelin Asia Pacific (Singapore) Philippines Branch Office, said.

Michelin has a long-standing history in the Philippines, tracing its presence back to the early 1990s. The company has evolved its operations to serve the market better, currently working with five key importers to distribute its wide range of tire solutions for various applications, including passenger cars, motorcycles, trucks and specialty vehicles.

“Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers. We are committed to building a strong and sustainable presence in the Philippines,” Khong added.