Century Properties Group’s first-home brand, PHirst, officially launched its second township project, Century PHirst Centrale Batulao, in Nasugbu, Batangas.

“The launch of Century PHirst Centrale Batulao represents another step forward in our mission to redefine first-home living in the Philippines. By developing integrated, well-planned communities, we are not just building homes, we are shaping dynamic environments where families and businesses can grow together. This township reflects our commitment to innovation, sustainability and inclusive progress, ensuring that more Filipinos have access to a higher quality of life,” Marco Antonio, president and chief executive officer of Century Properties Group and vice chairman of PHirst, said.

Spanning 142 hectares along the Nasugbu-Tagaytay National Highway, Century PHirst Centrale Batulao is a mixed-use estate designed to integrate residential, commercial, institutional and retail establishments. The development follows the “15-minute city” concept, ensuring that everything residents need is within a short distance.

Alongside the township launch, PHirst introduced its newest residential village — the 10-hectare PHirst Editions Batulao Vol. 2 West. This new development features 496 homes with floor areas ranging from 54 sqm to 120 sqm.

Century PHirst Centrale Batulao aims to set a new standard for township living in Batangas, blending urban convenience with suburban tranquility. With its well-planned infrastructure and a mix of residential, commercial and recreational spaces, it is poised to become a landmark development that offers both enriching living experiences and exciting business opportunities.

“Century PHirst Centrale Batulao is more than just a development — it’s a vision for a thriving, connected community that brings modern living closer to nature. We’re excited to offer a space where residents can live, work and connect, all in one place. This is the future of township living,” Ricky Celis, president of PHirst, said.

PHirst has been expanding its footprint across the Philippines, with 27 projects in total — 26 in Luzon and one in Visayas.

The brand offers diverse housing options for various market segments, including PHirst Sights (socialized & low-economic housing), PHirst Park Homes & PHirst Impressions (high economic to affordable housing), PHirst Editions (mid-income market), and PHirst Centrale (township projects). Each PHirst home is thoughtfully designed with essential fixtures and finishes to ensure residents have functional, well-crafted spaces. The developments feature amenities for leisure, fitness and community engagement, and are strategically located near schools, hospitals, transport hubs and commercial centers.