Contemporary Filipino fashion designer Viña Romero introduces her newest collection, Palagi (Always), exclusively at Rustan’s. Known for weaving her personal journey into her work, Romero continues to redefine timeless design through her latest collection, a testament to the enduring beauty of constancy and progress.

Rooted in themes of perseverance and balance, Palagi reflects the designer’s evolving narrative. Building on the themes explored in her previous collection, Oras (Time), which delved into trusting life’s natural rhythms, Palagi deepens the exploration by celebrating the power of presence and the process of growth. The collection is a thoughtful interplay of tradition and innovation, highlighting Romero’s belief in balancing the ephemeral and the enduring, the practical and the artistic —trusting the process, always.

The collection showcases signature elements that define Romero’s craftsmanship. Pintucks, patchwork, pleats, and playful tailored ribbons make their mark across both menswear and womenswear, creating a seamless harmony between structure and softness. The thoughtful incorporation of traditional techniques, particularly with the Barong, is paired with unexpected design elements and contemporary color palettes, underscoring Romero’s commitment to blending heritage with modernity.

Since her debut with her graduation collection Palad (Palm), Romero has consistently drawn inspiration from her personal and professional journey. Over the past decade, her collections have served as love letters to growth, resilience and change. Each piece becomes not only an extension of her identity but also a canvas for her clientele to reflect their own stories, embodying relevance and meaning across generations.

Rustan’s, a pillar of Philippine luxury retail, offers the ideal platform for Palagi. Its dedication to exceptional craftsmanship and artistry resonates deeply with Romero’s ethos, ensuring that her work connects with an audience that values authenticity, intention, and enduring style.

The Palagi collection is exclusively available at Rustan’s.

Photographer: Colin Dancel

Videography: MV Isip

Creative Direction: Esme Palaganas Communications and Strategy: A BLANK CD Models: Tinay Montelibano and Aidan Palis of Monarq Casting: Lorenz Namalata for Fat Brain Collective Make-Up Artist: Harvey Castro

Photo Assistants: Dan Durante & Titus Yorrick

Retoucher: Pia Pantangco

Video Assistant: Denzel Joaquino