On 28 November 2024, The House of Franchise achieved a major milestone by being named “Franchise Company of the Year” at the Asia Leaders Awards, held at the Embassy of Indonesia in Makati City. This distinguished recognition highlights the company’s innovative business strategies and its unwavering commitment to empowering Filipino entrepreneurs, shaping the future of the Philippine franchise industry.

The event, held at the embassy, showcased The House of Franchise’s notable achievements, particularly the success of its flagship brand, “Siomai King.” The award is a clear testament to the visionary leadership of president and CEO Jonathan So and vice president and CFO Carlito Macadangdang. Their strategic approach and relentless dedication have propelled the company’s growth in the competitive franchise sector.

So and Macadangdang are widely regarded as key figures in Philippine franchising. Their leadership focuses on empowerment, inspiring franchisees while ensuring operational excellence. This approach has made The House of Franchise a trusted partner for business owners at various stages of their entrepreneurial journey.

At the heart of the company’s success is its ability to offer accessible, scalable business opportunities. Siomai King has transformed the franchise landscape by enabling many Filipinos to achieve financial independence and overcome barriers to entrepreneurship. The company’s commitment to providing franchisees with essential tools and support has enabled it to fulfill its mission of helping aspiring entrepreneurs succeed.

The company’s achievements were solidified earlier in 2024 when it was inducted into the Franchising Hall of Fame at the Asia Leaders Awards. Siomai King also received the prestigious “Franchising Hall of Fame of the Year” award. The recognition was presented by Embassy of Indonesia Trade Attaché Martin Pandapotan, alongside Grace Bondad Nicolas and Andria Nicolas, president and vice president of the Asia Leaders Awards. This award, along with The House of Franchise’s consistent wins as “Franchise Company of the Year” from 2020 to 2023, underscores the company’s sustained leadership and commitment to excellence.

The recognition continued with another celebration at the JC 2025 Kick-Off in Metrotent, Ortigas, Pasig City, where The House of Franchise was once again honored for its accomplishments and inducted into the Asia Leaders Awards “Franchising Hall of Fame.” This honor further establishes the company as a leader in the industry, dedicated to uplifting Filipino entrepreneurs.