SM Supermalls is set to usher in the Year of the Snake with a series of events and activities that center family and culture. Starting 18 January, SM malls will transform into hubs of wisdom, charm, and elegance, embodying the essence of the Snake’s energy.

As part of the celebration, SM will debut its digital snake mascot, SiMi, on mall Facebook pages, accompanied by dynamic CGI animations and GOBO displays that will be showcased in participating malls from 18-31 January.

This year, you can also get your hands on exciting souvenirs and prizes with these innovative activities:  

Catch the Lucky Ang Pao at the Money Tree

Find your fortune by scanning the Money Tree, swiping for your result, and claiming your prize.

AI Mirror + Fun Filters with SiMi and Hori7on

Visit the CNY displays, present your receipts, and snag exclusive CNY-themed photo souvenirs and vouchers. 

SM has revealed their full slate of activities and promos to celebrate the New Year with mallgoers.

Snap, post, and shine at the IG-worthy spots

From 18-31 January, SM malls will feature festive installations for Chinese New Year and aims to be the ultimate photo destination. Visitors can take snaps under arches decorated with oversized coins, tassels, and intricate knots, while hallways will be illuminated with traditional red lanterns.

A standout attraction is the Lucky Money Tree, offering a vibrant backdrop for snapshots, alongside a Zodiac Forecast Display for those curious about what 2025 may hold.

Savor everything red and delicious

Step into the Everything Red Fair, a bustling marketplace celebrating joy and good fortune with artisanal crafts and mouth watering delicacies. Check out the fair from 18 January until the end of the month.