The Philippines will make a comeback in Consumer Electronics Show (CES) 2025, the most popular technology event in the world.

An exhibit of eight technology companies will take center stage in the US-based trade show that showcases the entire tech landscape in a single event on 7 to 10 January in Las Vegas, Nevada.

CES 2025 is a dynamic platform where the brightest luminaries, brands, and innovators across the entire tech ecosystem meet.

It is seen as a perfect avenue for tech companies to showcase their products, while catching firsthand the boldest breakthroughs in electronics.

Center for International Trade Expositions and Mission (CITEM) executive director Leah Pulido Ocampo touted the Philippines’ second participation in CES as “a significant step to increase the Philippines’ share in the global consumer electronics market.”

“We have a strong electronics sector. For decades, the industry’s export activities have been a major economic driver of the country.”

So, it is only quite fitting that we put the electronics industry on top of our priority,” the export promotion head added.

The Philippine Export Development Plan 2023-2028 puts a prominent focus on targeted interventions within key Global Value Chain (GVC) clusters, building on the country’s existing capabilities to seize emerging opportunities in global markets.

Outsourced chips backed

The plan promotes industries that cater to the country’s fundamental needs. Among the four key clusters identified is industrial machinery and transport, which aims to improve opportunities in semiconductors while advancing the aerospace, automotive, and maritime sectors.

This cluster supports businesses engaged in outsourced semiconductor assembly and testing, alongside promoting research and development in electronics.

In 2023, the electronics sector saw a gradual recovery with export sales reaching $41.91 billion.

Dwindling figures were posted during the pandemic, yet electronics remained the Philippines’ top export, accounting for 57 percent of the country’s total exports.

Similarly, electronic products continue to be the Philippines’ top export in key regions including Southeast Asia, the European Union, and the Asia-Pacific.

In a preliminary data released by the Philippine Statistics Authority, the Philippines exported $27.4 billion worth of electronic products from January to August this year.

Export products displayed

Capitalizing on booming export activities, the Philippines’ top-tier electronics companies will showcase a spectrum of products, solutions, and technologies that cut across all categories. The Philippine delegation will likewise advocate for green revolution, espousing a culture of sustainable business and lifestyle.

Danilo Lachica, president of the Semiconductor and Electronics Industries in the Philippines Foundation Inc., is expecting a rebound for the electronics industry in 2025.